Discover Card Ranked #1 Site For Credit Card Prospects!
Discover Financial Services LLC, a business unit of Morgan Stanley, today announced that Discovercard.com has been recognized as the No. 1 site in overall customer satisfaction and experience for credit card prospects in a study performed by Keynote Systems, Inc., a global leader in Internet and mobile test and measurement services.
The 2007 study examined the online behavior of more than 2,000 prospective credit card customers as they interacted with nine leading credit card Web sites. Last year, Discovercard.com won Keynote’s No. 1 online experience ranking for prospective credit card customers.
As part of the quantitative evaluation across more than 250 measurement categories, Discovercard.com also was No. 1 in Keynote’s Customer Acquisition Index, which measures a site’s effectiveness in encouraging prospects to apply for a card.
“This distinction underscores our commitment to making life simple and convenient for our customers – from their very first encounter through their most recent contact,” said Carlos Minetti, executive vice president of Cardmember Services at Discover Financial Services LLC. “Our collection of best-in-class customer service achievements is proof that we don’t forget about our cardmembers once they sign on.”